A developer new to the Atlanta market has bought land and broken ground for a new residential community in a fast-frowing portion of the metro market.

For its work on the Traditions community in south Forsyth County, FrontDoor Communitie earned recognition as a Residential Deal of the Year finalist in Atlanta Business Chronicle’s 2013 Best in Atlanta Real Estate Awards.

Slated to start delivering homes in 2014, Traditions is a $178 million, 420-home, master-planned community located on 158 acres in South Forsyth, just over 1.5 miles from Georgia 400, near the intersection of Ga. 9 and Castleberry Road.

Traditions is the first local development by Atlanta-based FrontDoor Communities. Headed by CEO Terry Russell and President Mike Langella, both of whom were executives with John Wieland Homes and Neighborhoods, FrontDoor has previously built large residential communities in Mount PLeasant and Charleston, S.C., as well as in Orlando and Naples, Fla.

FrontDoor is developing Traditions in a joint venture with R. Lamar Wakefield, principal and CEO of Wakefield Beasley & Associates architectural firm.

Homes in Traditions will be priced from $300,000 to $500,000. Amenities planned include a pool, tennis courts, 12 parks and a clubhouse overlooking a lake. An adjacent parcel is slated to be developed as an 184,000-square-foot, grocery-anchored shopping center.

Traditions has proximity to outdoor recreation venues incuding Fowler Park, which as baseball/softball fields, tennis courts, basketball courts and playground; and Big Creek Greenway, a walking, running and biking trail.

Homes styles at Traditions will reflect the area, according to Michael Phillips, FrontDoor marketing manager.

“In Florida, we built Mediterranean-style homes; in Charleston, it was Low Country; and Traditions will features Craftsaman-style homes,” he said.

FrontDoor sees proximity to emplyment centers along Ga. 400 and in the Central Perimeter area as a big plus.

South Forsyth has led metro Atlanta in the pace of its housing market recovery, said Eugene James of Metrostudy.

This article originally appeared in the March 7-13, 2014 issue of the Atlanta Business Chronicle.


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