FrontDoor Communities announced today it has hired Irene Hall as vice president of sales and marketing. In this role, Hall will oversee all mass marketing, corporate branding, strategy, media, public relations and marketing brand standards for FrontDoor and its communities.  She will assist division management in all sales team oversight and training, assess competition and market trends and be a key player in acquisition evaluation, pricing and community positioning.

“With extensive experience in marketing residential communities in the Southeast, Irene is a perfect addition to the FrontDoor Communities team,” said Terry Russell, chief executive officer at FrontDoor. “She will play a vital role in our strategy to continue expansion in the Southeast market.”

Most recently, Hall served as marketing manager at homebuilder Pulte Group. She led all marketing practices for the Georgia division, which included Pulte Homes and Del Webb master-planned communities. Just prior, she was vice president of marketing at Evolv, where she provided brand positioning and strategic marketing management for multi-family, mixed-use and master-planned communities. She has also held leadership roles at Sivica and Full Circle Productions.

Hall has a bachelor’s degree in broadcast journalism and a master of fine arts from Florida Atlantic University. She started her career as a journalist at CNN before moving into the marketing and real estate spaces.

Hall is based at FrontDoor’s headquarters in Atlanta. FrontDoor has communities in metro Atlanta, Southwest Florida, and the Charleston, South Carolina, area.